Custom fields are another way to add some additional information to products in your store and add additional information to the Google Base export. The information can be publicly viewable, or used for internal use only. You can even add some custom code to your store to create new uses for the custom fields or can add them to your searches.
Some common examples of custom fields might be for a bookstore, to add fields for author, ISBN and publication date. Or for a store selling movies, you could
add fields for a movie’s genre, director, year and actors.
An example using some extra custom coding would be to create products that link to another store as products in your own store. Create a product with the link in a custom field. Set the product to not display the price, and not for sale, and add a little code to check for an entry in the custom field. Use it to display the link on the page. You could use this, for instance, to give your customers links to a site where you receive affiliate percentages.
You can have any number of custom fields. Just click the button labeled Add Another Field if you need to add more fields. For each field, fill in the following information:
Field Name – This is the name that will be used for the field for entering the information on the product screen, and when displaying information to the customer.
Google Code – This is the google label for the field, used if you wish to include it in your Google Base export.
Display – This toggles the display of the field on the product detail page. Turn this off if you do not want the customer to see the information in the field.
Send to Google – Set this on if you want to include this custom field information in your Google Base export.
Remove – Check this if you wish to remove the custom field. This will also remove all information for any products for this field as well.
Click Update to save your changes to the custom fields.
Use your imagination, there’s all kinds of neat things you can do with custom fields!